Design Concept
Chocolate beans, with their rounded shape reminiscent of pearls,
exude simplicity and allure.
Inspired by this, I designed the packaging for these chocolate beans,
creating a narrative that depicts the goddess Artemis and her mythical creatures roaming through the forest, in pursuit of the pure and beautiful essence bestowed by the pearl-like chocolate beans.
The entire packaging design functions like storytelling;
the outer appearance of the pouch resembles a story box, and the process of opening it is akin to flipping through a picture book.
As one takes out the chocolate beans and consumes them,
they gradually immerse themselves in the tale of Artemis and the mythical creatures.
Workflow
1. Chocolate bean branding and market research.
2. Crafting a story and creating a storyboard.
3. Designing packaging boxes, ensuring harmony between opening actions and storyline.
4. Selecting paper quality, printing methods, and prototyping.
Outer Box Packaging Design
The box is shaped like a handbag, embodying the sophistication of these chocolate beans. Furthermore, the design of the handbag resembles a story box,
allowing one to explore the mysterious tale of this chocolate step by step with each opening action.
Inner Box Packaging Design
Continuing the design theme of the outer box resembling a handbag,
the inner box is shaped like a perfume bottle.
There are three flavors in total, each accompanied by its corresponding mythical creature. With this inner box packaging, one can enjoy the chocolates directly without needing to touch them, ensuring increased hygiene and safety.
Story and Illustrations
Artemis, the hunting goddess of Greek mythology, is depicted in this packaging box as being irresistibly drawn to the pearl-like chocolate beans. Thus, she sets aside her mission of hunting wild beasts, shedding her garments to wander through the forest alongside the mythical creatures in her most sincere and unadorned form. Through delicate and realistic strokes, I portray the style of mythological storytelling, enhancing the inherent sophistication of the chocolate beans.
